In-Car Entertainment in Morocco - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Jan 11 2016

In-car navigation recorded growth of 1% in retail volume terms in 2015, to reach 17,480 units. This modest growth was mainly driven by a small base of consumers, who are well-aware of the existence and importance of such products. However, growth was negatively affected by the number of people buying new cars which are already equipped with GPS devices, and therefore do not need any other new plug-ins. In addition, a large number of consumers of in-car navigation devices consider the products offered in the market to be unreliable and misleading, as they offer older versions of maps of the country.

Competitive Landscape

MTX Audio led in-car entertainment with a 27% volume share in 2015. This is mainly due to the fact that the company is present in different in car entertainment categories mainly in-car speakers and in-dash media players, and also has a strong and recognisable brand name, which the majority of Moroccan consumers consider as being very high quality, reliable and long-lasting.

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Industry Prospects

In-car entertainment is expected to see a retail volume CAGR of 6% over the forecast period in Morocco. This growth will mainly be driven by the launch of more innovative and reliable products, especially in in-car navigation. In addition, a large number of Moroccan consumers are becoming aware of the importance of having GPS in their car, and therefore it is expected that this category will continue to see a positive performance over the forecast period. Many people who buy used cars will also be compelled to change their stereos, plugging in new in-dash media players along with in-car speakers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Morocco?
* What are the major brands in Morocco?

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You may also be interested in these related reports:

- In-Car Entertainment in Austria
- In-Car Entertainment in Turkey
- In-Car Entertainment in Sweden
- In-Car Entertainment in France
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