"Digestive Remedies in Russia" now available at Fast Market Research

A significant increase in gastrointestinal disorders was recorded over the review period. Scientists relate this to more-energetic lifestyles, a high level of air pollution, poor diet with fast food and snacking, failure to comply with a regime of work and rest, sedentary lifestyles and the bad quality of drinking water. One of the most important factors is the state of the nervous system, namely, chronic stress and emotional burnout at work give rise to chronic gastrointestinal diseases. All of these explain the growing demand for digestive remedies over the review period. Due to this trend, manufacturers of digestive remedies increased their marketing efforts towards the end of the review period.

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Competitive Landscape

Digestive remedies in Russia are represented by a wide range of brands and thus competition is rather fierce. Berlin Chemie Russia and Sanofi-Aventis Russia led digestive remedies in Russia in 2015, each with a 14% value share. Berlin Chemie Russia managed to gain such a strong position due to its portfolio of well-known brands within digestive remedies, including Espumizan and Mezim Forte. No-spa, one of the core brands from Sanofi-Aventis Russia, remained one of the most popular products for bowel cramps. Despite growing value sales, the value shares of both Berlin Chemie Russia and Sanofi-Aventis Russia gradually decreased over the review period.

Industry Prospects

Sales of digestive remedies are set to grow by 17% at constant 2015 prices over the forecast period as a whole. Growth will be driven by consumer awareness of various digestive remedies continuing to increase. Growing awareness will follow from advertising campaigns, new product launches and information given by chemists at pharmacies. Growing levels of obesity and increasingly hectic lifestyles with high stress levels are also factors that will contribute to growing value sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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