Computers and Peripherals in the US: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Jan 11 2016

The faltering trajectory of tablets dominated the news in 2014 and 2015 as retail volume sales of tablets contracted for the first time since its explosive growth in 2010. When tablets first hit the market it was anticipated that its replacement cycle would mirror the shorter turnover of smartphones – 19 months in 2015. This has not been the case, however, as tablets clocked in with a 32-month replacement cycle in 2015, a full year above their smaller counterparts.

Competitive Landscape

Apple continued to lead retail computer volume sales in 2015, holding 31% of sales with 31 million units. Apple’s lead is built primarily upon its tremendous presence in tablets – a product which Apple popularised with its iPad – where it led the market with 38% of volume sales. Meanwhile Sony Corp saw its presence in laptops dissipate as it sold its Vaio brand to Japan Industrial Partners and pulled the brand from the US market.

Full Report Details at

Industry Prospects

The continued story for retail computers and peripherals is the maturity of the tablets market. Whilst the review period saw volume sales increase at a 50% CAGR, the forecast period is expected to decline at a CAGR of -1%. The explosion of the tablet market buoyed computer sales despite declines in both desktops and laptops; however, the maturity of tablets removes this support and will contribute to an expected 5% decline in computer volume sales by 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in USA?
* What are the major brands in USA?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?

About Fast Market Research

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