"Wearable Electronics in France" is now available at Fast Market Research

Demand for wearable electronics began to gain significant momentum in 2015 thanks to two main factors. Diverse advertising campaigns by relevant players that is effective in raising consumer awareness/interest in such devices. In addition, as new players enter the category, the proliferation of lower-priced wearable electronics is rendering products more affordable. Also in terms affordability, various manufacturers offered appealing cash reimbursement plans, which helped to boost demand.

Competitive Landscape

With a 31% volume share, Sony France SA led wearable electronics in 2015, with its strongest share (39%) recorded in autonomous wearable electronics. The company leverages its first-mover advantage and strong brand recognition in this category. Furthermore, Sony offered attractive cash reimbursement offers during 2015; for instance, in May-June, it offered a €150 cash refund with the double purchase of its Sony Xperia X3 smartphone and its SmartWatch 3. It should be noted, however, that Sony lost four percentage points in terms of volume share in autonomous wearable electronics to Samsung and Apple. The latter companies gained share mainly as a result of new product launches, promotional offers and a communication campaign.

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Industry Prospects

Wearable electronics is expected to be the most dynamic consumer electronics category over the forecast period: it is set to post a volume CAGR of 43%. Industry experts suggest that the growing number of applications made possible via innovative wearable electronics will serve to stimulate consumer interest and make the products mainstream; however, the outlook is also dependent on significant efforts being made by relevant players in terms of promotion and educating potential users on the benefits conferred by these products. Over the forecast period, the category is likely to leverage mainly sports and health applications to grow, even as other applications – notably in entertainment, crafts, education and home care – emerge.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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