Sports Nutrition in the United Kingdom - New Market Report

Sports nutrition is increasingly moving into the mainstream in the UK, with its consumer base continuing to expand. Once the preserve of bodybuilders and serious athletes, appealing mainly to men, this area is increasingly appealing to women who are seeking to tone up and lose weight, with high-protein meals notably being viewed as suppressing hunger and boosting energy. This trend is notably being driven by celebrity bloggers such as Deliciously Ella and celebrities' social media feeds, with these often featuring drinks based on sports protein powder or even endorsements for specific products. Meanwhile many magazines targeted at men or women are also advising the use of high-protein breakfast smoothies. Sports protein products is thus posing growing competition to weight management, particularly as a combination of these products with green vegetables and fruit is seen as more healthy and natural in comparison to meal replacement slimming.

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Competitive Landscape

A surge of new customers for sports nutrition is resulting in a highly volatile competitive environment. 2015 saw a new leader emerge, with Hut Group gaining an impressive seven percentage points in value share from 2014 and rising to almost 21%. This company was only founded in 2004 and focused on building sales online. Its Myprotein brand first began to rise to prominence in first began to rise to prominence from 2010, when a new and easy-use website was launched, with this also offering an extensive range of articles and advice.

Industry Prospects

The start of the forecast period is expected to see a proliferation of the range and products available in sports nutrition, with the success of UK entrepreneurs such as Hut Group and Protein World likely to attract new players to this area. The range of products offered by sports nutrition is thus likely to become increasingly blurred with packaged food and beverages, with Myprotein for example launching Hot Chocolate, Latte and Mocha hot drink protein powders in 2015. This rapidly expanding range could however result in protein-enriched packaged food posing stronger competition to sports nutrition in the forecast period, with Myprotein offering options such as high-protein cheese and protein puddings.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.



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