Computers and Peripherals in Vietnam - New Study Released

The increasing dominance of new technology such as convertible tablets, smartphones, smart TVs and all-in-one desktops has been threatening many traditional categories such as netbooks, conventional desktops, monitors and printers. Netbooks has been amongst the most negatively impacted category, having posted a dramatic decline in sales in 2015. The Vietnam market witnessed a few major manufacturers that stopped manufacturing some of their key products during the review period. Samsung Vina Electronics stopped making netbooks in early 2012; Sony Electronics Vietnam halted its production of the Vaio laptop in June 2014.

Competitive Landscape

Asus Technology (Vietnam) led in computers with a 24% volume share in 2015. In comparison with the previous year, the company also saw the most noticeable share gain of two and a half percentage points. The leading player’s remarkable performance is mainly due to its strength in tablets. The brand has been well known for offering the most affordable yet reputable tablet models. Its FonePad and MemoPad are amongst the cheapest tablets on the market. Additionally, in 2014, Asus Technology’s Asus Transformer T100 convertible tablet model with 500GB of HDD built into the detachable keyboard, made it amongst the bestselling and most affordable tablets in 2014-2015.

Full Report Details at
- http://www.fastmr.com/prod/1097551_computers_peripherals_vietnam.aspx?afid=301

Industry Prospects

Over the forecast period, computers and peripherals is expected to record a retail volume CAGR of 8%, in comparison with its historic retail volume CAGR of 13%. The category is expected to see slower growth over the forecast period as a result of the predicted disappearance of netbooks on the market in addition to significant prospective deceleration of monitors and printers. With the increasing popularity of smartphones and tablets, more and more people are expected to stop printing their photos and opting to store them on these devices instead. Meanwhile, many consumers will tend to choose convertible tablets or all-in-one desktops for convenient and aesthetic reasons.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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