Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria", published

The extreme climatic conditions of both the rainy and dry seasons in Nigeria are fundamental factors that affect sales of cough, cold and allergy (hay fever) remedies. Many consumers are ignorant of the various preventive measures they ought to adopt under these conditions to reduce the effects on their health, especially the rural and urban poor, and the spread of cold and cough ailments is common among adults and children. As OTC remedies are cheaper and easily accessible, patients usually purchase self-medication from local pharmaceutical shops, rather than patronise hospitals and clinics, which are considered more expensive. Pharmacists readily recommend products. In fact, the ease of purchase of codeine-containing cough remedies led to a restriction on sales through pharmacies, due to abuse as narcotics. Medicated confectionery is also commonly used to ease throat complaints.

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Competitive Landscape

Procter & Gamble Nigeria Ltd led cough, cold and allergy (hay fever) remedies sales in 2015 with a 28% value share. This was largely through the strong performance of its Vicks brand, which is the overall leading brand within the medicated confectionery subcategory. Medicated confectionery is the largest subcategory in value terms, hence Vicks leads the overall brand share rankings within cough, cold and allergy (hay fever) remedies.

Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to post a 1% value CAGR at constant 2015 prices over the forecast period. Growing urbanisation with its congested environment would ensure that air borne diseases such as coughs and colds spread frequently. There would therefore continue to be a reliance on remedies to treat such ailments, particularly among the fast growing urban population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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