Newly released market study: Adult Mouth Care in New Zealand

From: Fast Market Research, Inc.
Published: Wed Jan 13 2016

In the review period, Reckitt Benckiser, the manufacturer of Bonjela, the well-known teething gel product for babies, began to promote the brand for other oral concerns due to the decline in the birth rate. It developed Bonjela into Bonjela Mouth Ulcer Gel to target adults. Stomatitis (aphthous ulcers/aphtha) is a growing concern affecting adults due to stress and hectic lifestyles. The DDD Group introduced a blister pack with on-pack wording that its Frador brand is specifically for the treatment of mouth ulcers and gum sores.

Competitive Landscape

No significant changes occurred in companies’ value shares in adult mouth care in 2015.

Industry Prospects

Adult mouth care remains a relevant category, particularly with the prospect of an ageing population who are more susceptible to mouth problems and dry mouth. However, these products will continue to be purchased primarily on an as-needed basis.

Report Overview

Full Report Details at

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in New Zealand?
* What are the major brands in New Zealand?
* What is the market size of Adult Mouth Care in New Zealand?
* What are the major brands in New Zealand?
* Is dental care valued in New Zealand?
* Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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