Cough, Cold and Allergy (Hay Fever) Remedies in India - New Market Study Published

Erratic weather patterns and seasonal variations have a strong impact on coughs, colds and allergies, especially in the northern part of India. Demand for cough and cold remedies increases between March and September. Heavy television advertising has led to strong brand recall among consumers, with many being willing to buy OTC brands to treat minor problems. Herbal/traditional homemade remedies using basil leaves, ginger, garlic, honey, pepper etc are also popular for treating coughs and colds. Being safer and cheaper, most consumers try these products first before switching to OTC alternatives.

Competitive Landscape

PGT Healthcare continued to lead the category in 2015 with a value share of 39%, up half a percentage point on the previous year. The company’s leading position can be attributed to its well-established Vicks brand, which has a presence in various categories, including combination products, medicated confectionery, cough remedies, inhalant decongestants and decongestant rubs. During Father’s Day on 21 June 2015, Vicks ran an advertising campaign involving father-children moments across various channels. The campaign was active on social media via the hashtag #HugYourDad.

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Industry Prospects

Frequent changes in the weather and high levels of pollution are the two major factors which will continue to increase the number of cases of coughs, colds and allergies over the forecast period. Awareness and education will continue to rise, which will positively impact sales of OTC products. Urban India will continue to account for the highest share of sales as rural consumers will continue to mainly use home remedies, while also facing poorer product availability.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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