New Market Research Report: Other Dairy in Malaysia

High demand for other dairy was driven by health awareness campaigns supported by the government through media broadcasts. Companies like Nestlé also organised aggressive road shows and events to promote to the need to live healthy lifestyles by consuming more products that contain healthy ingredients like calcium and vitamins. As a result, many brands were found containing healthy ingredients like vitamin A, B1 D3 and calcium in condensed/evaporated milk such as F&N, Dairy Champ and Marigold.

Competitive Landscape

Fraser & Neave Holdings Bhd is predicted to lead sales in 2014 with 63% value share to achieve RM423 million. The company's success was due to its aggressive promotional activities and campaigns conducted during 2013 and 2014. For instance, the company organised the "Cabaran Raja Tarik 2014" competition which enhanced its brand awareness and image. In addition, the newly launched F&N High Calcium Sweetened Creamer in 2012 drove the sales performance in 2013 and 2014. This was because consumers were becoming more health-conscious and looking for healthier packaged food.

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Industry Prospects

Other dairy is estimated to perform relatively well with a value CAGR of 1% at constant 2014 prices over the forecast period. Coffee whiteners is predicted to continue to offer the highest growth during forecast period which will boost overall growth in other dairy. In addition, large players will be offering more ranges of dairy products, especially targeting the introduction of healthier attributes in condensed/evaporated milk such as fortified calcium products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other dairy products in Malaysia?
* What are the major brands in Malaysia?

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