Technavio's market research analyst predicts the global handheld label printer market to grow at a CAGR of 7% during the forecast period. The need for proximal and immediate access to label printers by the mobile workforce, globally, is driving the growth of this market. Handheld label printers are lightweight and can work without being connected to a computer, providing the much-needed flexibility to a whole host of professionals such as florists, retail supervisors, and caterers.
The customization provided by vendors to specific industry segments is anticipated to boost the market growth during the forecast period. Certain end-user segments may require more sturdy labels to tag products or warrant the use of certain features more than the others while others need primary labels with standard symbols and alphabet. For instance, Brother, a key vendor, has introduced the PT-E550WVP printer that allows electricians to print labels that are compliant with the identification requirements of the wiring regulations. The labels have strong weather resistant capabilities, are durable against friction, water, and chemicals.
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Geographical segmentation and analysis of the handheld label printer market
APAC accounted for the largest market share of around 34% during 2014. The report predicts the region to retain its market leadership and reach a market value of USD 1,495 by the end of 2019. The digitalization of industries, a result of the economic growth in this region is driving the market growth.
Competitive landscape and key vendors
The global handheld label printer market is concentrated with the presence of a limited number of players. With the international vendors increasing their footprint in the market with their massive infrastructure and reach, regional vendors find it increasingly difficult to compete in terms of quality and technology. The report anticipates the competitive environment in this market to intensify further with an increase in product/service extensions, and technological innovations. Many international players are expected to expand their presence worldwide through acquisitions during the forecast period.
The top four vendors in the market are EUR"
Other vendors in the market include Argos, Brady, Graphic Products, Maplin Electronics, MTC Bio, Office Depot, and Staples.
Key questions answered in the report include
What will the market size and the growth rate be in 2019?
What are the key factors driving the global handheld label printer market?
What are the key market trends impacting the growth of the global handheld label printer market?
What are the challenges to market growth?
Who are the key vendors in the handheld label printer market?
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