Market Report, "Computers and Peripherals in Hungary", published

From: Fast Market Research, Inc.
Published: Thu Jan 14 2016

Portability and the relevance of work and entertainment on the go drive the demand of computers and peripherals, with 12% volume growth of portable computers expected in 2015; meanwhile desktops and peripherals volumes are expected to decline by 18% and 10%, respectively. Large, bulky desktops with monitors are being replaced with portable computers, which have become more affordable. The growing disposable income, manufacturers supplying several entry-level devices and budget offers are also giving a boost to sales of portable devices. Printers volume sales are expected to decline at a 3% rate as the category lacks innovation and consumers do not feel motivated to replace old, reliable machines. The decreasing frequency of print-related tasks, such as mailing and tax reporting, compared with electronic administration also reduces the demand for new products. The once popular photo printers are less sought after as the cost of printing remains high and photo printing services, such as Cewe, offer a fast and good-quality alternative to home printing.

Full Report Details at

Competitive Landscape

The demand of computers is dominated by the brands of international manufacturers. Samsung leads the volume sales of computers in 2015 with 16% share, attributable to its highly popular Galaxy Tab tablets. The company benefits from the recognised brand name in smartphones, TVs and other consumer electronics and Samsung is considered as an authentic brand with cutting-edge technology and reliability.

Industry Prospects

Retail sales of computers and peripherals are expected to record a -6% volume CAGR and a -3% value CAGR at constant 2015 prices over the forecast period. Any further growth is highly limited as portables, printers and desktops (with strong impact on the sale of monitors) are reaching their mature life stage. The introduction of 3D printing, as the biggest innovation in peripherals, has some potential to improve sales performance but high unit prices will limit a broader evolution to personal use.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Computers and Peripherals in Austria
- Computers and Peripherals in Romania
- Computers and Peripherals in Turkey
- Computers and Peripherals in Russia
- Computers and Peripherals in the Czech Republic

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »