Dermatologicals in Italy - New Study Released

Dermatologicals is a diverse category comprising a range of very diverse OTC products for the skin. In Italy, the most important dermatologicals categories include topical germicidals/antiseptics with value sales of €104 million in 2015, topical antifungals with value sales of €103 million, vaginal antifungals with €77 million and nappy (diaper) rash treatments with €47 million. In 2015, the overall performance of the category was adversely affected by declining sales of topical antifungals and vaginal antifungals, two categories which combined comprise 36% of total category sales in current terms. Nevertheless, each of these categories recorded positive CAGRs over the review period and the shift towards negative growth in 2015 was due to saturation of demand.

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Competitive Landscape

Bayer remained the leader in dermatologicals in 2015 with a value share of 12%, thanks mainly to its portfolio of popular brands such as Canesten and Gyno Canesten in antifungals, Bepanthen in nappy (diaper) rash treatments, and Ultraproct in haemorrhoids treatments. Other key brands include the leading antipruritics brand Foille by Sanofi-Aventis, Pevaryl by Janssen-Cilag, which is present in both topical antifungals and vaginal antifungals, and Proctolyn by Recordati, which is the top ranking brand in haemorrhoid treatments.

Industry Prospects

The rising incidence of dermatological conditions in Italy is due to rising levels of stress among the Italian population. According to industry sources, more Italians are set to suffer from dermatitis and allergies related to stress. Although this trend is not likely to bring major benefits to OTC dermatologicals as, in case of dermatitis, Italian consumers are likely seek medical advice and prefer Rx medicines, it is set to have a positive influence on sales in allergy remedies/antihistamines, which is set to register positive growth rates towards the end of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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