Imaging Devices in Australia - New Market Research Report

Compact system cameras, also known as mirrorless interchangeable-lens cameras, remained the fastest-growing digital camera by type in Australia in 2015. Imaging devices are typically smaller and lighter than digital SLR cameras, whilst still offering consumers the ability to swap lenses and having a bigger digital sensor than most fixed lens cameras. This essentially makes this device a hybrid between a digital SLR camera and a fixed lens camera. This is appealing to consumers because it fetches a lower price than digital SLR cameras but whilst it does not yet offer better photo imaging quality than a fixed lens camera, it does allow amateur photographers to take higher-quality photos at a cheaper price.

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Competitive Landscape

Canon Australia remained the leader in imaging devices in Australia, posting a retail volume share of 20% in 2015. Canon devices have always had a strong traditional product following in Australia. The company’s frequent release of new digital cameras with new innovative features means that consumers are more inclined to purchase a Canon-branded camera. The popularity of its IXUS and PowerShot compact camera and EOS digital SLR camera brands helped to maintain its market share in Australia in 2015.

Industry Prospects

Volume sales of imaging devices in Australia are expected to continue to decline at a CAGR of -9% over the forecast period. The continuing advancement in image and video quality in smartphones means that it will continue to cannibalise retail volume sales of digital cameras and camcorders. As technology continues to progress, the quality of lens and image sensors found in smartphones will become better and more sophisticated. The increasing acceptance of using smartphones to replace digital cameras and camcorders at the expense of some imaging quality is an undeniably growing trend. As such, retail volume sales of imaging devices are expected to continue to decline in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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