With rising health awareness, consumers are cautious about the medicines they take and the long-term side effects. Systemic analgesics which can be used fairly frequently are being turned down for the sake of staying healthy in the long run. However, topical analgesics are considered to be mild and only applied to a set area and therefore should not harm the whole body. Consumers reduced the use of systemic analgesics while continuing to apply topical analgesics/anaesthetic.
Competitive Landscape
GlaxoSmithKline Taiwan Ltd was the leading player with a 24% value share in 2015. The company is famous for its Panadol product line as the Chinese brand name’s pronunciation resembles the synonym for pain. Brand awareness is therefore raised by the first thought of the brand name in Chinese. Marketing promotions through advertising and the internet greatly helped to increase publicity.
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Industry Prospects
Analgesics is expected to experience slower growth over the forecast period. Consumers are gradually being educated to consume fewer pills and take precautions to prevent pain. According to prevailing medical research, people are reportedly finding out the root causes of ailments which they can avoid in advance. Through this process of trial and error, consumers are expected to lead a healthier life away from analgesics.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Analgesics in Taiwan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Analgesics in Taiwan?
* What are the major brands in Taiwan?
* Are combination products with acetaminophen still popular?
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Analgesics in Taiwan - New Study Released
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Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001