Market Report, "Processed Fruit and Vegetables in the Netherlands", published

Value growth of processed fruit and vegetables was unstable over the review period. The recovery of the category began in 2013, buoyed by a good performance of processed frozen fruit and vegetables in 2013, followed by shelf stable fruit and vegetables in 2014. Shelf stable fruit and vegetables performed better in 2014 than over the review period due to increased efforts mainly by Neerlands Glorie BV to revive the category. The company released several campaigns and advertisements in order to increase consumer interest in shelf stable fruit and vegetables.

Competitive Landscape

Neerlands Glorie BV remained the leading company in processed fruit and vegetables in the Netherlands in 2015. The company was only present in shelf stable fruit and vegetables with its brand HAK, with products in shelf stable beans, fruit and vegetables. Neerlands Glorie BV was previously involved in private label brands but opted to end these activities in 2012 to focus solely on the development of HAK. The company managed to achieve modest value sales growth in 2014 which strengthened in 2015. Growth was achieved by investments in new product development and heavy advertising campaigns during 2014 and 2015.

Full Report Details at
- http://www.fastmr.com/prod/1110818_processed_fruit_vegetables.aspx?afid=301

Industry Prospects

Processed fruit and vegetables is expected to show further recovery over the forecast period, which will result in a more positive outlook. All categories within the category are expected to perform better in both retail volume and value terms over the forecast period compared with the review period, except for frozen fruit. Processed fruit and vegetables will perform better due to a better consumer understanding of the healthiness of shelf stable and processed frozen fruit and vegetables. Shelf stable and processed frozen products still had an inferior image compared to fresh fruit and vegetables at the end of the review period and it is expected that companies will seek to educate consumers more in order to improve the image of these products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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