New market study, "Kenya Tourism Report Q1 2016", has been published

Kenya's tourism sector is currently going through a slump. Traditionally the country has been a popular tourist destination due to its abundance of safari options and its beautiful beaches. Over the last few years however, Kenya has been the victim of a number of high profile terrorist attacks that have left many potential tourists with insecurities about the safety of travel. In the short term this will cause inbound tourist numbers to continue to decrease. The government are, however, making great efforts to improve national security in a bid to change its international image and the perceptions of some of its key markets, especially Europe (recently, both the UK and US lifted travel advisories against areas of Kenya) . For these reasons we forecast that arrivals will pick up in the mid- to long-term and begin to steadily increase. International tourism receipts will follow the same pattern as arrivals and should emerge from a period of decline into gradual increase. The hotel and restaurant industry will see very little growth, both in the short- and long-term. Kenya is such a well- established tourist destination that there is currently a saturation of accommodation options. Only when tourist numbers return to the same level as before the increased terror activity will there be demand for further developments in hotels and restaurants.

Full Report Details at
- http://www.fastmr.com/prod/1109887_kenya_tourism_report_q1_2016.aspx?afid=301

The Kenya Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Kenya Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Kenyan tourism industry.

Key Benefits

* Benchmark BMI's independent tourism industry forecasts for Kenya to test other views - a key input for successful budgetary and planning in the Kenyan tourism market.
* Target business opportunities and risks in the Kenyan tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Kenya.
* Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

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