New Market Research Report: Computers and Peripherals in India

Computers declined by 6% in total volume terms and by 6% in current value terms in 2015, which was due to lower government spending on the distribution of free laptops and because of growth of smartphones in the country. As part of promotional campaigns before elections, political parties usually distribute free laptops to many consumer groups, especially students. Such moves accounted for a significant proportion of business sales in 2014.

Competitive Landscape

Hewlett-Packard India Sales Pvt led computers in 2015 with a 13% volume share, followed by 13% for Lenovo India Pvt and 11% from Dell India Pvt. All these companies enjoyed the same rankings in both desktops and laptops, resulting in them leading within overall computers. Although these companies did not record leading positions within tablets, this did not impact their overall rankings because of very low sales of tablets in India.

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Industry Prospects

Computers is expected to record a flat performance in retail volume terms over the forecast period, whereas sales are set to fall at a CAGR of 10% at constant 2015 prices due to a drop in unit prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in India?
* What are the major brands in India?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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