New Market Report: Portable Players in Portugal

Single-purpose portable devices are designed to play back audio or video content. The reasons for their decline are in the definition itself – single-purpose. As most consumers are searching for multipurpose devices with good connectivity and availability, single function devices are becoming obsolete.

Competitive Landscape

Sony led portable players in 2015, driven by its relevance in portable media players. Sony represented a 23% share of volume sales in portable players in 2015, followed by iPod with 17%. Despite their negative performances, both brands managed to gain share in 2015, with sales decreases below the average for the category. Smaller brands presented the worst performances, indicating that for consumers who continue to purchase portable media players, the brand name is important.

Full Report Details at
- http://www.fastmr.com/prod/1110466_portable_players_portugal.aspx?afid=301

Industry Prospects

Portable players as they currently exist are expected to become increasingly obsolete, as products such as e-readers, portable MP3 players and portable multimedia players fall into disuse. Multipurpose devices such as smartphones, tablets, laptops and even smart TVs with internet access can easily substitute their single function purpose.

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Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in Portugal?
* What are the major brands in Portugal?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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