"Eye Care in the Philippines" is now available at Fast Market Research

The consecutive withdrawal of batches of eye care products in 2014, created a negative stigma around the category in 2015. Both large players in eye care, Johnson & Johnson and GlaxoSmithKline, withdrew batches due to non-compliance with practices of good production. This further worsened the already decreasing sales of eye care over the review period due to consumers’ lack of caution over their eye health. As use of eye care tends to be incidence-based, some consumers do not even demand eye care treatments and opt for other practices instead, such as taking supplements and vitamins, proper rest and hydrating.

Competitive Landscape

With a 49% value share in 2015, Johnson & Johnson led eye care with its Visine brand. Although promotional activities were quiet for this company, loyal consumers ensured slow but stable growth in 2015. Ranked second in eye care was GlaxoSmithKline. Its brand, Eye Mo, is almost as popular as Visine with a value share of 39%.

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Industry Prospects

Eye care is predicted to record a value CAGR of 1% at constant 2015 prices. As inactivity in promotions and development continues, positive growth apart from 2016 will not be experienced over the forecast period. However, demand for treatment of minor eye diseases might increase due to work habits and lifestyles of the young adult population. Nevertheless, if the demands were to be unaddressed, opportunities for growth would be put to waste.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Philippines?
* What are the major brands in Philippines?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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