COMPETITIVE LANDSCAPESamsung Electronics Argentina led in smartphones with a 46% volume share in 2015, driven by strong new product development (reflecting an evolution that it also occurring at the international level), followed by LG Electronics Argentina with 17% and Nokia Argentina 16%. Also in feature phones Samsung Electronics Argentina led with a 44% share followed by Nokia Argentina with 33%. Its leading position in smartphones in Argentina helps Samsung to gain sales in feature phones as consumers choose the brand with an aspirational bent to familiarise themselves with the operating system before upgrading to a smartphone.
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PROSPECTSInnovation in 4G technologies and high inflow of new product developments will continue to drive demand for smartphones and strengthen the contraction in feature phones, thanks to an increasing demand for replacements leading to a 4% CAGR in volume terms over the forecast period for smartphones and -47% CAGR for feature phones.
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Argentina market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Mobile Phones in Argentina?
* What are the major brands in Argentina?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?
* How will the introduction of 4G mobile phones impact the mobile phone market?
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