New Report Available: Sports Nutrition in South Korea

Sports nutrition saw moderate retail value sales growth of 4% in 2015, as sales reached Won20 billion for the first time. However, growth is slowing, due to the category’s increasing maturity and lack of significant further growth potential. Building muscle is not a trend in South Korea, with a slim, fit look preferred by men.

Competitive Landscape

Domestic brands enjoy a stronger position in sports nutrition in South Korea than international players. Boryung Pharmaceutical Co Ltd remains the leading player in sports nutrition, accounting for a retail value sales share of 29% in 2015, with Sang-A Pharmaceutical Co Ltd following, on a retail value sales share of 27%. These two domestic manufacturers mostly sell products through internet retailing, as well as some health and beauty specialist retailers. Most internet retailers offer free shipping for sports nutrition products, thus consumers prefer to purchase these products over the internet, both for convenience and the low unit price of products through this channel.

Full Report Details at
- http://www.fastmr.com/prod/1110512_sports_nutrition_south_korea.aspx?afid=301

Industry Prospects

Sports nutrition is expected to continue to see positive, albeit moderate, sales growth over the forecast period, with a CAGR of 2% at constant 2015 prices predicted. Over the forecast period, sports protein bars may establish a more significant presence in the country. There are some products available through internet retailing, but the range of products available and demand remained low at the end of the review period. As demand for convenience rises, there is a possibility that sports protein bars may enter the market and perhaps absorb some of retail value sales share of sports protein powder.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports Nutrition in South Korea?
* What are the major brands in South Korea?

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