"Processed Meat and Seafood in Colombia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Jan 20 2016

Processed meat and seafood registered retail volume growth of 4%, driven by increases in disposable incomes, hectic lifestyles and innovation. In 2015, the Colombian economy continued to expand, although at a lower rate due to the end of the international commodities boom, which continued to benefit purchasing power. On the other hand, millenials’ greater purchasing power increased demand for processed meat and seafood, since these consumers are more likely to live alone, have less time to cook and are more open to looking for time-saving solutions.

Competitive Landscape

Industrias de Alimentos Zenú SA remained dominant and accounted for 48% of retail value sales due to the strong positioning of its brand Zenú, its well-established distribution network and wide portfolio of products. The firm is active in terms of innovation and in 2014 launched Practicarne, a pre-cooked ground beef products that targeted consumers with limited time available for cooking who are looking for practical and fast solutions to cook dishes such as pasta or burgers. While the company focuses on standard products with affordable prices, it increased its premium portfolio with more sophisticated products such as Serrano ham and German sausages.

Full Report Details at
- http://www.fastmr.com/prod/1110827_processed_meat_seafood.aspx?afid=301

Industry Prospects

Processed meat and seafood is expected to register a retail volume CAGR of 2%, driven by increases in disposable incomes and greater penetration of products developed over the review period. The Colombian economy is set to continue growing, although at a slower pace, which will benefit purchasing power. The visibility of products launched towards the end of the review period, such as Practicarne by Industrias de Alimentos Zenú SA, will benefit largely from the rising importance of millennials.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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- The Future of the Meat Market in Colombia to 2019
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- Packaged Food in Colombia
- The Future of the Savoury Snacks Market in Colombia to 2019

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