New Market Report: Sleep Aids in South Korea

Sleep aids saw relatively limited retail value sales growth of 2% in 2015, as retail volume sales saw a marginal decline. While consumers in the country have a need for improved quality of sleep, people do not usually rely on sleep aids to fall asleep. Many consumers self-medicate with tea, herbs, music therapy, and other meditation-based approaches. Meanwhile, consumers who suffer severe sleeping disorders and do not see progress through remedies such as these, tend to turn to prescribed medication.

Competitive Landscape

Kwang Dong Pharm Co Ltd, with the Woo Hwang Chung Sim Won brand, dominates sleeping aids in South Korea, accounting for a retail value sales share of 68% in 2015. Following manufacturers also use the same term ‘Woo Hwang Chung Sim Won’ with their company name or brand name added in front. For example, the second leading player in the category, Cho Seon Pharm Co Ltd, which accounted for a retail value sales share of 25% in 2015, markets the Solpyo Woo Hwang Chung Sim Won brand.

Full Report Details at
- http://www.fastmr.com/prod/1110509_sleep_aids_south_korea.aspx?afid=301

Industry Prospects

Products that promote calmness will continue to dominate sleeping aids in South Korea over the forecast period. Consumers with sleeping disorders tend to purchase prescription products, in order to ensure safe consumption and to avoid wrongful use.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sleep Aids in South Korea?
* What are the major brands in South Korea?
* What is the market size of Sleep Aids in South Korea?
* What are the major brands in South Korea?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in South Korea use calming or sleeping products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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