Fast Market Research recommends "Processed Fruit and Vegetables in Thailand" from Euromonitor International, now available

[ClickPress, Thu Jan 21 2016] Deflation is impacting the overall category of processed fruit and vegetables. Thai consumers tend to spend on fresh fruit and vegetable rather than processed products. Economic slowdown over the review period led to changing consumer habits, from stocking up on processed fruit and vegetables to limited purchases as they consider their consumption carefully beforehand. In addition, fresh fruit and vegetables are still preferred, especially with the ongoing trend of home cooking with fresh ingredients due to health and wellness concerns.

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Competitive Landscape

Malee Sampran Public Co Ltd continued to lead in processed fruit and vegetables in 2015 accounting for 22% of value sales, which was the same as in 2014. The company offered products in all price tiers. In addition to its dominance, Malee Sampran Public Co Ltd is the only manufacturer that can feature its shelf stable fruit products in 7-Eleven convenience stores in Thailand.

Industry Prospects

Economic slowdown as well as lower consumer spending due to insurgencies and deflation in Thailand continue to impact processed fruit and vegetables. Even though the health and wellness trend encourages Thais to consume more of fresh vegetables and fruit, they are still opting for fresh food, which is perceived as being better for the health than canned/preserved food. In addition, a lack of variety in processed fruit and vegetables compared with fresh products, which are also cheaper, prevents consumers from choosing processed fruit and vegetables over fresh products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Processed Fruit and Vegetables in Thailand?
* What are the major brands in Thailand?
* Which dietary supplement grew the fastest in the past year?

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