"Rice, Pasta and Noodles in Hungary" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Jan 22 2016


Both rice and pasta are considered to be popular among Hungarian households. Rice is consumed mainly as a side order and it became an alternative to potato over the review period as a result of growing demand for healthier products in line with lifestyle trends. Moreover, rice is purchased and consumed along with cooking sauces used by those looking for easily-prepared dishes. Pasta is a traditional Hungarian dish and it is also popular with exotic sauces, Italian meals etc. As a result of widespread consumption of rice and pasta, producers faced difficulties regarding expansion and growing competition with private label products in 2015. Meanwhile, noodles benefited from its immaturity in 2015 and performed very well.

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Competitive Landscape

Rice, pasta and noodles is very fragmented with several domestic and international players and products varying from private label to premium-quality. Gyermelyi Holding Zrt kept its leading position in 2015 with a 15% value share thanks to its traditional brand, Gyermelyi, as well as its Vita Pasta brand, targeted towards health-conscious consumers. Tesco-Globلl ءruhلzak Zrt ranked second in rice, pasta and noodles in 2015 with an 8% value share with its Tesco and Tesco Finest private label brands, aimed towards people on different budgets. CBA Kereskedelmi Kft held third position with its CBA private label products, accounting for 6% of total value sales of rice, pasta and noodles in 2015. Regarding noodles, Nissin Foods Kft was the leading player with a 34% value share in 2015, followed by Nestlé Hungلria Kft and Chimpex Hungary Kft, reaching 17% and 15% value shares, respectively.

Industry Prospects

Over the forecast period, rice, pasta and noodles is expected to post stable but slow growth in Hungary. Unit prices are predicted to increase slightly at constant 2015 prices between 2015 and 2020. Except for noodles, rice, pasta and noodles is mature in Hungary and so there is only a little space for growth. At the same time, pasta and rice are not expected to be threatened by negative impacts, including changes to regulations hitting players, among others. Pasta producers are expected to invest in innovations, focusing on health-conscious consumers in line with trends. These efforts may also be supported by the government’s measures, launched in September 2015, aimed towards healthier meal service in schools. Rice and pasta manufacturers may also revamp packaging to call attention to their products. Within rice, pasta and noodles, noodles will have the biggest potential for growth with new launches over the forecast period. Its expansion will also be driven by further growing demand for convenience food products.

Report Overview

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