"Rice, Pasta and Noodles in Portugal" now available at Fast Market Research

According to manufacturers, despite remaining essential items in the shopping baskets of consumers, economic constraints continued to impact the category in 2015. The constant evolution in eating habits has also limited the category’s growth potential. Increasingly looking for a healthier way of life, many Portuguese consumers have begun reducing their consumption of cereals, offsetting an increase in their consumption of legumes and fruit.

Competitive Landscape

Private label led rice, pasta and noodles with a 49% value share in 2015. Continente was the most important private label brand in the category, followed by Pingo Doce. Retailers have been investing in increasing their private label offer, which was boosted by the economic downturn and consequent increase in demand for lower-priced products.

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Industry Prospects

As the economy returns to a more positive landscape, demand for rice, pasta and noodles is envisioned to rise. Nonetheless, specialists agree that the potential for commodities to grow is always limited. The category is estimated to increase by 8% in constant 2015 value terms over the forecast period, with pasta growing faster than rice and noodles with a 10% increase. New pasta flavours allied to the foreseen rising demand for chilled pasta is expected to drive this growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Rice, Pasta and Noodles in Portugal?
* What are the major brands in Portugal?
* With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
* How are manufacturers addressing consumer concerns over health and obesity?
* What does the future hold for ethically sourced products?

Reasons to Get this Report

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