"Dishwashers in Greece" now available at Fast Market Research

The full size 60cm model remains the most popular format in dishwashers in Greece, accounting for a 48% share of sales in 2015. However, its volume sales and share declined over the review period, whilst slimline models gained share. Slimline dishwashers are typically 45cm wide, and less deep than their bigger full-size counterparts, making them easy to fit into almost any space in the kitchen. Hence, the popularity of this format can be attributed to limited kitchen space, since in the context of the recession consumers increasingly opted to move into smaller flats with the aim of saving money. Together with their lower price, this made slimline models a very appealing choice for financially-ridden households. Furthermore, the fact that more Greeks prefer to rent rather than buy or build new homes also contributed to the growth of slimline dishwashers.

Competitive Landscape

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BSH Ikiakes Siskeves led dishwashers with a volume share of 57% in 2015. After declines in share earlier in the review period, the company’s share increased by two percentage points in 2015. All brands marketed by BSH Ikiakes Siskeves performed well. Bosch, Siemens and Neff benefited from perceptions about the superior quality of German appliances and technology. The increase in the volume share of Pitsos can be attributed to a desire on the part of many Greeks to support the country’s economy by opting for domestic instead of multinational products. This is often perceived as an act of solidarity, but also as a potential solution that could lead the country’s economy to faster recovery.

Industry Prospects

Dishwashers is set to witness a negative volume CAGR of 1% over the forecast period, due mainly to the poor performance of built-in dishwashers. The growth of built-in appliances will be hindered by the continuing stagnation in new housing and construction, and by the high prices of these products compared with freestanding dishwashers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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