Air Treatment Products in China - New Report Available

In 2015 due to excessive production capacity and supply surplus, the air conditioners industry faced increasing inventory pressure. According to trade sources the channel inventory of China’s air conditioner industry is estimated to reach 40 million units or above. With huge pressure de-stocking of the air-conditioner industry has certainly accelerated, and price promotions represent a practical choice. In late 2014 Gree started to launch price promotions for its inverter air conditioners. Midea, second in the category after Gree, reacted instantly. As Gree and Midea dominate China’s air conditioners category, when they cut prices demand for second-and third-tier air conditioner brands is suppressed. To boost sales other Chinese air conditioner companies also cut prices.

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Competitive Landscape

Midea Group Co Ltd continued to strengthen its leading position in air treatment products in 2015 with a volume share of 27%. The company also registered the largest increase in volume share in 2015. With a wide product range covering air purifiers, air conditioners, air humidifiers, air coolers as well as cooling fans, Midea holds leadership positions in all of these niches thanks to its continuous reform and upgrading, and high level of brand awareness among local consumers.  In December 2014 Midea Group partnered with emerging smartphone maker Beijing Xiaomi Technology to further penetrate the smart home category.

Industry Prospects

The air treatment category is expected to register a CAGR of 5% in volume terms over the forecast period. Trade sources indicates that China’s air conditioners category is expected to enter ‘years of renewal’ due to rising replacement demand in China, encouraging consumers to purchase more energy-efficient models. In addition, air conditioners are expected to be further divided into more specialised product areas, such as children’s air conditioners, kitchen air conditioners, etc.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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