New Market Report: Irons in Morocco

From: Fast Market Research, Inc.
Published: Sun Jan 24 2016

In 2015, manufacturers focused on offering high-quality products in order to attract more consumers, encouraging them to iron their own clothes at home and thus save time and money, rather than take their clothes to a professional to iron. The emergence of high-quality steam irons that help to iron clothes quickly and smoothly and also allows adding water automatically in order to avoid burning clothes also stimulated growth in this product category in 2015.

Competitive Landscape

Groupe SEB leads irons with a 41% retail volume share in 2015. The company offers a wide range of products under its two key brands, Moulinex and Rowenta, and therefore succeeded in maintaining its leading position in the country. The company sells its products across all distribution channels, including online.

Industry Prospects

Over the forecast period, more people are expected to switch from traditional dry irons towards traditional steam irons as they are considered to be effective and efficient. Although the latter format is expensive compared to other types of irons, Moroccans are expected to experience an increase in purchasing power as Morocco’s GDP is set to rise at a 5% CAGR over the forecast period. New job openings are expected, especially given the anticipated increase in foreign direct investment, which will drive consumer demand for irons so that they can ensure a smart appearance for work.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Morocco?
* What are the major brands in Morocco?
* What is the most common cooking appliances in Morocco?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Irons in Singapore
- Irons in Taiwan
- Irons in Egypt
- Irons in Japan
- Irons in Malaysia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »