Recently published research from Euromonitor International, "Apparel and Footwear Specialist Retailers in Peru", is now available at Fast Market Research
[ClickPress, Sun Jan 24 2016] In 2015 the Peruvian economy saw a slightly slower performance than the previous year. In an effort to promote sales, apparel and footwear specialist retailers increased the availability of credit options and offered more frequent discounts such as 2-for-1 offers and promotions linked to store cards. In addition, these retailers increased their advertising efforts through magazines, newspapers and street billboards. As a result, current value sales of apparel and footwear specialist retailers increased by 8% in 2015.
The competitive landscape remains very fragmented; there are some chained brands such as Topi Top, Bata and Platanitos, but independent small players comprise the largest proportion. As a result, the top three chained retailers Topi Top, Empresas Comerciales (Bata) and Valditex (Tommy Hilfiger) held only a combined 39% share of retail value sales at the end of the review period.
Apparel and footwear specialist retailers are expected to achieve a constant value CAGR of 2% over the forecast period. Rising disposable income levels will enable Peruvian consumers to increase the frequency of purchase and the amount spent on non-essential items, including apparel and footwear. Furthermore, the main players will rely strongly on frequent discounts and promotions using store credit cards, in order to better compete with other retailers, such as department stores and hypermarkets. In spite of this, informal retailing will continue to pose a significant threat to this channel's development, as low- and low-middle-income segments will continue to show a preference for cheaper prices over product quality.
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