"Heating Appliances in China" now available at Fast Market Research

Heating appliances saw 0.2% growth in 2015, falling from an increase of approaching 3% in 2014. One main factor contributing to the falling growth rate was warm weather, especially in South China, where collective heating is not provided. Although there are attractive promotions of heating appliances during Spring Festivals, the performance is unsatisfactory due to the warm weather. In addition, with rising levels of household income consumers preferred to use air conditioners instead of traditional heating appliances such as electric blankets and fan heaters, which also led to the decreasing growth of heating appliances.

Competitive Landscape

Caiyang Electric Blankets Co Ltd led sales with a 19% volume share in heating appliances in 2015, due to the large amount of electric blankets sold. With high investments in research and development the company applied automatic temperature control technology to electric blankets in order to improve safety.

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Industry Prospects

The heating appliances category is expected to see a -2% volume CAGR over the forecast period. With increasing household incomes most household are equipped with air conditioners. Consequently they would not be likely to purchase a heating appliance, as air conditioners can also be used for heating. Furthermore, safety is another factor consumers would consider when purchasing heating appliances, especially families with children, preferring air conditioners to avoid children from risk of burns.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in China?
* What are the major brands in China?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?



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