Electronics and Appliance Specialist Retailers in Norway - New Study Released

Price continued to be the main focus for the largest electronics and appliance specialist retailers in Norway in 2015. This channel in Norway is dominated by two large players, Elkjøp and Expert, with there also being a growing threat from online retailers such as Komplett. This has led to the channel becoming somewhat saturated, with the result being a kind of price war between the major players. While this was counteracted by the weak krone in 2015, the major chains continued to fight for share by lowering their prices as much as possible. This made it very difficult for smaller chains to survive and ensured that the larger players strengthen their positions, while also tempering growth.

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Competitive Landscape

Elkjøp Norge continued to lead electronics and appliance specialist retailers in 2015 with a value share of 51% and sales of approaching NOK8 billion. The company’s position can be mainly attributed to its Elkjøp banner, which held a 39% share, while its Lefdal banner accounted for the remaining 12%. As well as generally offering the cheapest prices, these two brands, particularly Elkjøp, are very strong when it comes to outlet numbers as well as store locations.

Industry Prospects

Electronics and appliance specialist retailers is anticipated to register an overall value decline of 1% at constant 2015 prices over the forecast period. The value that consumers place on various products in this industry, from smartphones to consumer appliances, is set to increase over the forecast period and lead to an even greater level of competition between the major players. This is set to put even more pressure on prices as chains attempt to undercut each other, in turn limiting value growth. This price pressure is also expected to further impact smaller players, with many set to struggle over 2015-2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares

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