Market Report, "Refrigeration Appliances in Israel", published

In 2014, Avi Sofer, the electronics and appliance specialist retailer multiple, began to offer Samsung products imported by parallel importer, Maslamani Group, at prices 20-30% lower than competing chains, after failing to reach a commercial agreement with Mini Line, which owns SamLine, Samsung’s official importer to Israel.

Competitive Landscape

Brimag Digital Age continued to lead refrigeration appliances in 2015, accounting for a 26% retail volume share. Brimag's leadership can be attributed to its globally-known LG brand, which accounted for an 18% retail volume share of refrigeration appliances in 2015. Brimag also benefits from its widely-distributed low- to mid-tier Beko brand, which accounted for 8% of retail volume sales of refrigeration appliances in 2015.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/1112842_refrigeration_appliances.aspx?afid=301

Mini Line responded to the sales of parallel imports by Electra Consumer Products by ceasing sales of Electra air conditioning units, resulting in each company relying on its own stores to distribute the brands, as well as decreased cooperation between distributors, and greater vulnerability to damage caused by competition from parallel imports. This is expected to lead each company to focus on its own brands and leverage its advantage as the official distributer which provides the manufacturer warranty, as well as increase online sales in order to cope with the reduced sizes of sales space. Electra Consumer Products was already implementing a plan at the end of the review period which includes closing down unprofitable stores and developing an online commerce website.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in Israel?
* What are the major brands in Israel?
* What is the preferred refrigeration capacity size?

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