"Home and Garden Specialist Retailers in Austria" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Jan 25 2016

Value sales in home and garden specialist retailers in Austria stagnated in current value terms in 2015. Significant growth in homewares and home furnishing stores was cancelled out by the significant decline recorded in home improvement and gardening stores as the channel was adversely impacted by the downfall of the BauMax DIY chain. Furthermore, due to ongoing economic stagnation in the country, many consumers delayed substantial expenditure and remained reluctant to invest in their homes.

Competitive Landscape

XXXLutz KG led home and garden specialist retailers in 2015 with a 12% value share. The company opened three new Möbelix outlets and two new Mömax outlets over the course of the year, with each of these chains experiencing sustained success throughout the review period. Möbelix is a discount furniture retailers chain that claims to offer the lowest prices in Austria, while Mömax targets a younger audience and offers products in the mid-priced and premium price bands. XXXLutz, the company’s flagship retail brand, is characterised by the largest stores and a mid-priced to premium positioning, although this chain registered stagnant development towards in the review period.

Full Report Details at
- http://www.fastmr.com/prod/1113506_home_garden_specialist.aspx?afid=301

Industry Prospects

Home and garden specialist retailers is expected to generate significant value growth in current terms over the forecast period, although only a marginally positive value CAGR is expected in constant 2015 terms. However, this is set to be a significant improvement on the negative growth rates recorded in both home improvement and gardening stores and homewares and home furnishing stores over the review period. Growth in home and garden specialist retailers over the forecast period is expected to be limited by the lack of expansion possibilities for existing players given the high saturation in both home improvement and gardening stores and homewares and home furnishing stores.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares

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