Direct Selling in China - New Market Research Report

Direct selling in China continued to post an outstanding performance in 2015, registering current value growth of 10%. The large number of new entrants in this channel was one of the major factors for the boom in growth. During 2015 around 20 new players acquired licenses for direct selling in China, including some leading players in medicines, such as Shandong Dong-E E-Jiao Co.

Competitive Landscape

Amway (China) Co remained the leading player in direct selling in China in 2015, thanks to its established reputation, innovative marketing and wide range of products, which include consumer health and beauty and personal care products, as well as home and garden products. In addition, the company has grown and built up an extensive network in terms of agents, as well as customers. Moreover, Amway has further improved its engagement and communication with customers, after opening its "experience stores" in Shanghai and Shenzhen, where samples of products are available, and information on its innovative product developments.

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Industry Prospects

Direct selling is expected to see a value CAGR of 6% at constant 2015 prices over the forecast period. As competing retail channels, especially internet retailing, begin to absorb value share, the growth rate is likely to continuously slow down, despite the expected steady growth in the number of direct selling licenses issued by the Ministry of Commerce. On the other hand, the older population, which is one of the core demographics for direct selling, is likely to play an important role in driving growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in China?
* How important is direct selling in China?
* How is the direct selling channel being affected by the growth of internet retailing?

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