Home Laundry Appliances in Romania: New research report available at Fast Market Research

Home laundry appliances recorded quasi-stagnation in retail volume sales in 2015, totalling 339,000 units. It saw a negative retail volume performance throughout the review period as a whole, being affected by the financial crisis and by consumers’ lower propensity to engage in large-scale purchases. The retail volume performance of home laundry appliances was slowed down during the review period by the performance of semi-automatic washing machines, which recorded an abrupt decline in sales. On the other hand, value sales of home laundry appliances increased by 7% in current terms in 2015, this being an indicator of a shift towards high-quality products.

Competitive Landscape

SC Arctic SA recorded another year of leadership in home laundry appliances in 2015. Its retail volume share rose to 25% of total sales in 2015. The Arctic brand is one with tradition in the country and is generally appreciated by the Romanian audience. Arctic was followed by Whirlpool Romania SRL and Electrolux Romania SA in 2015.

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Industry Prospects

Retail volume sales of home laundry appliances will intensify over the forecast period, supported by a recovering economic situation. As consumers will be more inclined to replace their old washing machines and to engage in large-scale purchases, retail volume sales of home laundry appliances will increase at a CAGR of 3% in order to record 393,000 units by 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Romania?
* What are the major brands in Romania?
* What is the average volume capacity for washing machines in Romania?
* Has there been a shift from front loading to top loading washing machines?

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