"Internet Retailing in Singapore" is now available at Fast Market Research

Mobile internet retailing is the highlight in 2015 as retailers sought to exploit the growing mobile penetration and increasing consumer appetite for mobility. Major pure players such as Qoo10, Lazada, and Zalora launched exclusive deals and promotions to encourage downloading and usage of their mobile apps. Multi-channel players such as NTUC FairPrice and Uniqlo also aggressively marketed the usage of their mobile apps. The increased efforts of retailers therefore saw mobile retailing’s value share increase from 26% in 2014 to 31% in 2015.

Competitive Landscape

Qoo10 from Giosis Group is the leading retail brand in 2015 with a value share of 14%. Choosing to adopt a marketplace strategy was successful for the company. By adopting small and mid-sized merchants onto its platform, the company was able to offer a large range of products including clothes, gadgets, and groceries at competitive prices. Qoo10 also stood out by offering a variety of payment options to the consumer. Apart from the standard credit card and PayPal payment, Qoo10 also allows AXS Station payment and cash payment at 7-Eleven stores. In addition, Qoo10’s aggressive promotional strategies such as Time sale, Daily Deal, and Group Buy greatly helped to encourage repeat purchases from its customers.

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Industry Prospects

Internet retailing is expected to see a CAGR of 11% at constant 2015 prices over the forecast period, leveraging the strong shopping culture in Singapore as well as the convenience that online shopping offers. The threat of growing cross-border transactions will prevent faster growth. The absence of Goods and Services Tax on imported goods of S$400 or less makes purchases from overseas websites highly attractive. Consumers are therefore expected to increase their spending at retailers that are based overseas, which means the loss of businesses for local internet retailers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth 

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