"Home Laundry Appliances in Morocco" now available at Fast Market Research

The penetration rate of automatic washing machines stood at 50% in 2015. This product category is experiencing relatively slow development in both value and volume terms; it is undeniable that a large proportion of Moroccan consumers still cannot afford to buy such products and many women are uneducated and do not know how to use them, especially when they are alone at home. Many, therefore, simply stick to traditional methods of washing clothes.

Competitive Landscape

LG Corp leads home laundry appliances with a retail volume share of 20% in 2015. Its brands are affordably positioned, and come in cheaper compared to some competitors. Additionally, the company sells its products across various distribution channels throughout major Moroccan cities and has a strong reputation for good quality.

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Industry Prospects

Home laundry appliances is expected to witness a 3% retail volume CAGR between 2015 and 2020, alongside 1% value growth at constant 2015 prices over the forecast period as a whole. Growth in this category will be slightly driven by people who are moving away from traditional ways of washing clothes, as well as people who are replacing their old models with new variants. Overall, the category does not promise strong growth as Moroccans are sceptical about quality in this product category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Morocco?
* What are the major brands in Morocco?
* What is the average volume capacity for washing machines in Morocco?
* Has there been a shift from front loading to top loading washing machines?
* What is the sizing of automatic versus semi-automatic washing machines in Morocco?

Reasons to Get this Report

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