New Market Research Report: Brazil Consumer Electronics Report Q1 2016

From: Fast Market Research, Inc.
Published: Mon Jan 25 2016

Brazilian consumer electronics spending declined sharply in 2015 due to recession and depreciation, with a double-digit decline even in local currency terms. Spending is forecast to contract again in 2016 as recession and further depreciation erode purchasing power, but conditions are expected to be slightly less hostile than in 2015. Under our core scenario , the market is however forecast to return to growth from 2017, as wider economic sentiment improves with an added boost from currency appreciation, which we believe will unlock deferred purchases from 2015 and 2016. The improvement will be most pronounced in the PC and AV markets where demand was worst affected by economic conditions but it will still be handset sales growth that outperforms 2016-2019 as a result of the underlying strength of the smartphone upgrade trend. BMI forecasts total consumer electronics device spending will grow at a CAGR of 5.1% over 201 5 -2019 to USD35.3bn in 2019.

Full Report Details at

Latest Updates & Industry Developments

Computer Hardware Sales: USD8.8bn in 2016 to USD13.0bn in 2019. After a sharp contraction in demand in 2015 and 2016 the market will recover over the medium term as household purchasing power increases, and boosted by deferred purchases as confidence returns.
AV Sales: USD5.4bn in 2016 to USD7.0bn in 2019. Deferred purchases will be unlocked from 2017, but greater TV set saturation and cannibalisation of digital camera volumes will mean growth underperforms the computer hardware segment.
Mobile Handset Sales: USD12.2bn in 2016 to USD15.3bn in 2019, a CAGR of 5.7% in US dollar terms. Only segment expected to register local currency growth in 2016, but market will cool over the medium term due to smartphone market saturation.

The Brazil Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Brazil.

BMI Research's Brazil Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Brazil.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Brazil

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