Home and Garden Specialist Retailers in Greece - New Report Available

Home improvement and gardening stores witnessed diverse trends in 2015. On the one hand consumer demand was partially boosted by Greeks turning to do-it-yourself solutions to improve their homes, in which they had begun to spend more time since the outbreak of the recession. On the other hand, total spending remained low, especially after the summer of 2015 when political turbulence intensified consumer insecurity and capital controls restricted the sums of money available to consumers, let alone their contribution to making uncertainty even more widespread. As a result, total value sales recorded a negative growth rate of 4% in 2015, with average product unit prices falling.

Competitive Landscape

The IKEA chain remained the leading banner in home and garden specialist retailers in 2015 with a 5% value share. IKEA has the competitive advantage of being positioned in the lowest price segment, while also increasing its geographic distribution with the launch of its online store in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1113513_home_garden_specialist.aspx?afid=301

Industry Prospects

Unstable economic circumstances and domestic political turmoil will likely be the most important factors affecting growth in home and garden specialist retailers in Greece, at least in the short-term (the first one to two years of the forecast period). In this climate, Greek consumer behaviour is not likely to witness any significant change but will continue to rely on price hunting and best value opportunities, while overall spending will remain at low levels. Overall, the channel is expected to maintain a negative course in terms of value sales, with a negative value CAGR of 2% at constant 2015 prices expected over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Retailing in the Netherlands
- Retailing in Russia
- Retailing in Dominican Republic
- Retailing in Greece
- Retailing in Ireland