Microwaves in Taiwan - New Report Available

The government’s cooling policy on the real estate market is also affecting volume sales of microwaves, causing them to marginally decline in 2015, but maintaining 255,000 units. Because the purchase of built-in models is usually aligned with kitchen design, volume sales of built-in models are more affected by the government’s curb on the housing market.

Competitive Landscape

With a competitive pricing strategy, Sampo Corp continues to lead sales in 2015 with a 35% volume share. Models of domestic brands are equipped with almost all the functions of those international brands but at a cheaper price. Hence, local brands are very competitive against international brands.

Industry Prospects

Over the forecast period, microwaves is predicted to record a 1% retail volume CAGR, since the relatively high penetration rate of microwaves will result in stabilisation of sales. On the other hand, growth of packaged food will help to maintain the volume sales of microwaves.

Full Report Details at
- http://www.fastmr.com/prod/1112801_microwaves_taiwan.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Taiwan?
* What are the major brands in Taiwan?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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