New market study, "Direct Selling in Ireland", has been published

From: Fast Market Research, Inc.
Published: Tue Jan 26 2016

Direct selling in Ireland experienced current value growth of 5% in 2015 as sales rose to €47 million. The decline of the Irish economy led to considerable numbers of consumers moving to shorter working weeks, which left many seeking new means of supplementing their diminished incomes with part-time work. Direct selling has been an attractive for many of these people due to the flexible working hours it offers. In addition, direct selling channel has not been overly negatively impacted by the withdrawal of Avon from Ireland during 2013. Other direct selling brands have managed to successfully fill the void that Avon left, with many people that would have previously sold Avon products now finding new products to sell for other companies.

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Competitive Landscape

Forever Living Ireland Ltd remained the leading brand in direct selling in 2015 with a 14% value share. The company saw its value sales increase steadily throughout Ireland over the course of the review period and its value share in direct selling grew by two percentage points during 2015 as it took advantage of the general health and wellness trend. The majority of its products are health-oriented items containing aloe vera. In addition, the company’s network of sales representatives has steadily increased as many of them would have previously been Avon representatives before Avon was driven while end in 2013.

Industry Prospects

Direct selling is expected to increase in value at a CAGR of 3% at constant 2015 prices over the forecast period, rising to €54 million in 2020. While internet retailing is likely to have a strong impact on sales in the channel during the forecast period, there is likely to be a greater emphasis placed on the relationships between individual direct selling agents and their customers, with these strong relationships likely to assist sales growth in the channel.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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