Market Report, "Home Laundry Appliances in Ukraine", published

As with other categories within consumer appliances, home laundry appliances has suffered from the economic crisis in Ukraine and the devaluation of the local currency. With the average unit price of home laundry appliances in the local currency growing by 80% in 2015 to UAH8,601, consumers began switching to low-cost models and price became the most influential factor in consumer purchasing decisions.

Competitive Landscape

Electrolux Ukraine LLC saw by far the most dynamic volume growth over the review period, retaining the number one spot with a volume share of 20%. The company has a plant located in Ukraine, Ivano-Frankovsk, which started working in 2011. Although with the start of the economic crisis the company re-focused its strategy towards the export of automatic washing machines, it still saw a large increase in its volume share. Operating within the low-cost segment and quickly reacting to the changing preferences of consumers, the company increased its ranking within home laundry appliances from fourth in 2014 to first in 2015, with a 20% volume share.

Full Report Details at
- http://www.fastmr.com/prod/1112727_home_laundry_appliances.aspx?afid=301

Industry Prospects

Home laundry appliances is expected to see a negative CAGR of 2% over the forecast period which would be significant improvement on the review period. As a result, by 2020 the category is expected to fall to 586,000 units. The category is expected to start seeing volume growth in 2018 in-line with an expected recovery in Ukraine’s economy. Until 2018, while the country’s GDP continues declining, no growth will be likely because consumers are expected to postpone large purchases until their purchasing power begins to recover.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Ukraine?
* What are the major brands in Ukraine?

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