Just Published: "Refrigeration Appliances in Hong Kong, China"

Refrigeration appliances recorded similar volume growth to the previous year in 2015. The high penetration rate of these appliances continued to be the major stumbling block for growth in 2015, as demand was mainly driven by replacement. While being brand-conscious, energy efficiency and design remained the key factors consumers considered when making a purchase.

Competitive Landscape

Hitachi (Hong Kong) led refrigeration appliances in 2015 with a volume share of 23%. Although the player posted only a marginal increase in its volume share, its established presence, regular product innovation and comprehensive after-sales services ensured the player could fend off the challenges posed by Samsung Electronics Hong Kong Co over the review period.

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Industry Prospects

Refrigeration appliances is expected to grow at a CAGR of 1% in volume terms over the forecast period. The high level of maturity of the category is likely to result in slower volume sales growth for refrigeration appliances, as sales are only driven by replacements. While smart technology is well received in other developed economies, it will take time for Hong Kong consumers to open up to the idea of smarter appliances, as their busy lifestyles demand the convenience that smart appliances will bring.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the preferred refrigeration capacity size?
* What are the growth prospects for fridge freezers over the medium term?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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