New market study, "Homeshopping in Denmark", has been published

Homeshopping in Denmark continued its poor performance from the review period and in 2015 showed further value decline. Over the review period, homeshopping appeared to be an outdated selling method in retailing in Denmark, which on a regular basis lost popularity among consumers. Danish consumers became more accustomed to developments in technology. While internet and mobile commerce grew and gained in popularity, homeshopping came under threat and experienced a decline.

Competitive Landscape

Bon’A Parte continued to lead the competitive environment in homeshopping in Denmark. The company enjoyed a value share of 15% in 2015. Bon'A Parte operates a modern website where consumers can learn about the company’s activity and its product selection. The company offers apparel and footwear while targeting diverse consumer groups of both genders. In addition, to retaining consumers, the company promotes huge discounts of 50-70% on many products at sale time.

Full Report Details at
- http://www.fastmr.com/prod/1113538_homeshopping_denmark.aspx?afid=301

Industry Prospects

Homeshopping is an outdated selling method in Denmark and is projected to record a strong decline over the forecast period. It is estimated that players will maintain homeshopping activity as long as this business shows some profitability; otherwise, they will exit the channel. Expansion in internet retailing will have an impact on homeshopping companies' strategies. This means that companies will consider multichannel operations and strategy to increase profits, while using their sales base and experience in homeshopping to increase sales over internet retailing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Denmark?
* What products continue to sell well through the homeshopping channel?
* How is the homeshopping channel being affected by the growth of internet retailing?

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