Grocery Retailers in Australia - New Report Available

In 2015, grocery retailers in Australia was characterised by intense competition and price wars. The category continued to be dominated by supermarkets Woolworths and Coles; however, discounter Aldi gained share through its low price structure and extensive range of private label products, forcing supermarkets and other industry players to reduce the cost of everyday items in order to compete. In fact, in June 2015, a supermarket inflation survey by Deutsche Bank found that grocery prices dropped by 6% in the June quarter, representing the deepest decline in more than 18 months.

Competitive Landscape

In 2015, grocery retailers in Australia continued to be dominated by conglomerates Woolworths and Westfarmers, which held a combined value share of 61%. Competition between these retailers did not remain limited to supermarkets with both having a strong presence and very similar offering across multiple categories within retail, including forecourt retailers and food/drink/tobacco specialists.

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Industry Prospects

Competition within grocery retailers will remain fierce over the forecast period. The strong position of supermarkets Woolworths and Coles will continue to be challenged by competitors such as discounter Aldi and warehouse club Costco with similar offerings at lower prices. Furthermore, in 2015 German discounter Lidl, registered several trademarks in Australia, which might be an indication of its plans to enter the local market, which will further challenge the dominant position of supermarkets Woolworths and Coles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How is grocery retailing performing in Australia?
* Are consumers switching towards more convenient grocery channels?

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