New Market Report: Food Preparation Appliances in South Korea

Home-made juice is a strong social trend from 2014 that reflects the keen interest in healthy eating habits. The popular juice extractors therefore continued to have a positive performance despite the slow-down in growth in 2015. The strong growth of blenders in that year was also influenced by the health trend. Detox juice is a good example that pushed up sales of blenders as many females started the habit of making their own detox juice for daily consumption. The recipes for detox juice were widely publicised and easy to follow as they comprise the blends of a few types of vegetables and fruit.

Competitive Landscape

Hurom LS Co Ltd continues to lead food preparation appliances. Its volume share of juice extractors continued to increase in the review period to reach 76% in 2015. Hurom therefore continues to lead the overall category.

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Industry Prospects

Food preparation appliances are expected to continue to see positive volume growth in the forecast period. However, the growth rate will significantly drop compared to the review period. The 16% volume CAGR of the review period was due to the explosive performance of juice extractors, which formed its market size after the launch of the Hurom brand in 2008. Volume growth stabilised rapidly from 2014 due to the saturation in demand and limitations because of the reliance on the homeshopping channel.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Food Preparation Appliances in South Korea?
* What are the major brands in South Korea?
* Has there been a growth in penetration for food preparation appliances?
* What is the category share for food processors? Is this a growth opportunity market?

Reasons to Get this Report

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