Electronics and Appliance Specialist Retailers in Greece - New Study Released

From: Fast Market Research, Inc.
Published: Wed Jan 27 2016

Internet connectivity and "always on" trends with regard to social media connection and digital material requests, such as news, gaming, music and video downloading, have been growing at full pace in Greece. In this vein, Greeks were still prepared to spend money in 2015 to upgrade or renew their smartphones and tablets, opt for smart TV sets and try new smart gadgets, such as smartwatches. On the other hand, consumers tried to save money by postponing purchases of large ticket devices, such as home and kitchen appliances, including ovens, refrigerators or dishwashers.

Competitive Landscape

Kotsovolos, run by Dixons South East Europe, maintained its leading position in electronics and appliance specialist retailers with 23% of channel value sales in 2015. The chain remained amongst the most recognised banners in electronics and appliance specialists in Greece, maintaining consumer loyalty with advertising campaigns, price discounts and product offers, as well as offers on payment terms, such as multiple instalments.

Full Report Details at
- http://www.fastmr.com/prod/1113427_electronics_appliance.aspx?afid=301

Industry Prospects

Economic and political instability is likely to remain an important factor in hindering growth in electronics and appliance specialist retailers in Greece, which is expected to witness value sales decline over the forecast period with a negative value CAGR of 2% at constant 2015 prices. Low income levels, consumer insecurity and high unemployment levels are set to continue to keep consumer spending at low points in the long-term. Furthermore, competition from internet retailing will also be a factor hindering growth in store-based sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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