Internet Retailing in New Zealand - New Market Study Published

Overseas competition to domestic internet retailers continued in 2015, as GST is not imposed on physical goods bought from overseas sellers that are worth less than NZ$400

Competitive Landscape

Progressive Enterprises was the leading player in overall internet retailing in 2015, accounting for 8% of total value sales. This is owing to the company operating the only major online grocery store, Countdown Online. The strong brand recognition associated with Countdown, as well as the company’s price leadership has helped the growth of the channel. Grocery competitors, including PAK’nSAVE and New World, have not yet developed an online channel, with the reach of Countdown Online providing the retailer with a strong advantage.

Full Report Details at
- http://www.fastmr.com/prod/1113576_internet_retailing_new.aspx?afid=301

Industry Prospects

The largest expected dampener on internet retailing is the possible introduction of GST on overseas purchases. The Prime Minister John Key stated in March 2015 that he plans to tighten rules on GST, in order to offer a more level playing field for domestic online retailers; however, this has not yet come to fruition. This would also result in a substantial increase in government taxation revenue.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth 
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in New Zealand?
* How quickly is internet retailing growing in New Zealand?
* What products are selling best over the internet?
* Which internet sites are attracting the most sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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